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Die Globalisierung als strategische Herausforderung: Internationalisierungsstrategie und Organisationswandel eines Mischkonzerns im Kontext einer veränderten Weltmarkttopographie
Matthäi, Ingrid - In: Global Players in lokalen Bindungen : …, (pp. 159-173). 1999
Persistent link: https://www.econbiz.de/10001465110
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Tata Zica to Tata Tiago : digital marketing strategy of Tata Motors for rebranding
Shafiulla, B. - In: The IUP journal of marketing management : IJMM 18 (2019) 3, pp. 40-59
Persistent link: https://www.econbiz.de/10012111271
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Social responsibility initiatives in Tata Group : Tata Motors and Tata Chemicals
Anand, Sandipa Lahiri - In: Tata's business and growth strategy, (pp. 185-200). 2009
Persistent link: https://www.econbiz.de/10003813930
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India's Tata Group : empowering marginalized communities
In: Tata's business and growth strategy, (pp. 201-208). 2009
Persistent link: https://www.econbiz.de/10003813931
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Going beyond profit : a case study of the CSR initiative of Titan, Tata Group
Chatterji, Madhumita; Palakshappa, Nitha - In: Ethical leadership : Indian and European spiritual …, (pp. 215-238). 2016
Persistent link: https://www.econbiz.de/10011542882
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From social responsibility to developmnet-driven business : th ongoing experience of the TATA group
Nadkarni, Anant G. - In: Corporate governance, economic reforms, and development, (pp. 234-248). 2004
Persistent link: https://www.econbiz.de/10002079614
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The impact of domestic CSR on the internationalisation of emerging-market multinational enterprises : evidence from India
Shirodkar, Vikrant; Shete, Namita - In: Management international review : MIR ; journal of … 61 (2021) 6, pp. 799-829
Persistent link: https://www.econbiz.de/10013171772
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The Impact of Domestic CSR on the Internationalisation of Emerging-Market Multinational Enterprises : Evidence from India
Shirodkar, Vikrant; Shete, Namita - 2022
Emerging-market multinational enterprises (EMNEs) are, on the one hand, investing in both developed and developing countries aggressively. On the other hand, they are facing greater pressures from their home and host countries to operate in a socially responsible manner. In this paper, combining...
Persistent link: https://www.econbiz.de/10014085775