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The innovation-performance literature has failed to make a distinction between the effects of incremental and disruptive innovation on multinational enterprise (MNE) performance. The understanding of the role of foreignness has overemphasized the negative side. From the institutional anomie...
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Purpose: The study explores how forces of disruption and innovation affect the printing industry in an emerging market context and how incumbent firms respond to the challenges associated with these forces. Design; methodology approach: The research is an exploratory study based on qualitative...
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