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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
10
Konsumentenverhalten
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Brand management
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Luxury goods
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Luxusgüter
7
Markenführung
7
Brand image
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Markenimage
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Social Web
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Social web
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Avertissements sanitaires
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Beziehungsmarketing
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Einzelhandel
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Luxury
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Persuasion sociale
3
Relationship marketing
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Retail trade
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Artificial intelligence
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Brand
2
Business ethics
2
Charisma
2
Cultural heritage
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Economic ethics
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Ethics
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Ethik
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Fear
2
Heritage brand
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Internet marketing
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Kulturgüter
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Künstliche Intelligenz
2
Markenartikel
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Marketing management
2
Marketingmanagement
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Online-Marketing
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Peur
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Social network
2
Social persuasion
2
Soziales Netzwerk
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Transnational corporation
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Bardhi, Fleura
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DeBerry-Spence, Benét
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Hinson, Robert Ebo
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Mimoun, Laetitia
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Sharifonnasabi, Zahra
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Torres, Lez Trujillo
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Journal of consumer research : JCR ; an interdisciplinary journal
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The Oxford handbook of corporate social responsibility : psychological and organizational perspectives
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ECONIS (ZBW)
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Bringing Together the Big and the Small: Multinational Corporation Approaches to Corporate Social Responsibility and Entrepreneurship in Africa
DeBerry-Spence, Benét
;
Torres, Lez Trujillo
;
Hinson, …
- In:
The Oxford handbook of corporate social responsibility …
.
2019
Persistent link: https://www.econbiz.de/10012884746
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2
Transnational market navigation : living and consuming across borders
Sharifonnasabi, Zahra
;
Mimoun, Laetitia
;
Bardhi, Fleura
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10014526268
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