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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Brand management
56
Markenführung
55
Consumer behaviour
50
International marketing
50
Internationales Marketing
50
Konsumentenverhalten
48
Brand image
36
Markenimage
36
Global brands
33
Globalization
31
global brands
31
Globalisierung
29
Brand
21
Markenartikel
21
Global identity
17
Cultural identity
15
Kulturelle Identität
15
Welt
15
World
15
Personality psychology
14
Persönlichkeitspsychologie
14
National culture
12
Nationalkultur
12
China
11
Emerging economies
10
Schwellenländer
10
global identity
10
Corporate Social Responsibility
9
Transnational corporation
9
Local identity
8
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Beziehungsmarketing
6
Corporate culture
6
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English
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Alden, Dana
1
Bauer, Brittney C.
1
Bengtson, Anna
1
Butkovskaya, Galina V.
1
Cadin, Loic
1
Carbone, Valentina
1
Chernova, Veronica Yu.
1
Curran, Kathleen A.
1
Feng, Jing Betty
1
Festing, Marion
1
Guo, Xiaoling
1
Heinberg, Martin
1
Johnson, Clark D.
1
Kelley, James B.
1
Lee, Julie A.
1
Leon, Emmanuelle
1
Liu, Leigh Anne
1
Liu, Steven Y. H.
1
Ljung, Anna
1
Magnusson, Peter
1
Muratbekova-Touron, Maral
1
Riefler, Petra
1
Schworm, Stephanie K.
1
Soutar, Geoffrey N.
1
Starostin, Vasily S.
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Westjohn, Stanford A.
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Zdravkovic, Srdan
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Zobov, Alexander M.
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Zou, Shaoming
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International marketing review
2
Journal of international marketing
2
Advances in global leadership
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European management journal
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European research studies
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International journal of business environment : IJBE
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Journal of business research : JBR
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ECONIS (ZBW)
9
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1
A relationship view of MNCs' innovation management in emerging economies : the Amazon connection case
Bengtson, Anna
;
Ljung, Anna
- In:
International journal of business environment : IJBE
8
(
2016
)
1
,
pp. 65-85
Persistent link: https://www.econbiz.de/10011590925
Saved in:
2
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
3
Global identity tensions for global leaders
Curran, Kathleen A.
- In:
Advances in global leadership
12
(
2020
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
Saved in:
4
The impact of international business education on career success : evidence from Europe
Schworm, Stephanie K.
;
Cadin, Loic
;
Carbone, Valentina
; …
- In:
European management journal
35
(
2017
)
4
,
pp. 493-504
Persistent link: https://www.econbiz.de/10011746215
Saved in:
5
Cognitive antecedents of EMNEs' dynamic capabilities : a case study of global identity at Lenovo
Feng, Jing Betty
;
Liu, Steven Y. H.
;
Liu, Leigh Anne
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468714
Saved in:
6
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
7
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
8
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
9
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
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