Professional and collegiate sports face an ever increasing challenge from competition for sport fans’ attention and dollars as available alternatives proliferate. Teams are looking for new ways to make games more attractive in order to fill their seats. While true to some degree for all...

Professional and collegiate sports face an ever increasing challenge from competition for sport fansÕ attention and dollars as available alternatives proliferate. Teams are looking for new ways to make games more attractive in order to fill their seats. While true to some degree for all sports,...