Purpose – The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's ( JIMA ) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests of stimulating further erudition....

Purpose – The purpose of this paper is to debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm. Design/methodology/approach – A phenomenological antipositivist review of key case examples, drawing from 40 years of the authors'...