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Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation....
Persistent link: https://www.econbiz.de/10012228002
Worldwide organisations are continually searching for new sources of competitive advantage. At the same time, they are under increasing pressure to carry out their activities so as not to harm the environment in addition to having a positive impact on society. Given these facts, our paper...
Persistent link: https://www.econbiz.de/10011901799
-related research published in the international business and management (IM) field and explore the links with inclusive development in …
Persistent link: https://www.econbiz.de/10013251952
Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...
Persistent link: https://www.econbiz.de/10012125068
Ukraine war, the price increases) brings to our attention the sustainable development-oriented management of organisations …. The purpose of this paper is to outline the importance of adapting management styles to the requirements of the current …
Persistent link: https://www.econbiz.de/10014464415
strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the … generic strategies of competitive advantage, the variables of extended marketing mix (7Ps) and the green marketing strategy … strategy and its role in promoting the environmental benefits of products. …
Persistent link: https://www.econbiz.de/10011824820
In addition to fostering the rise of new players in various sectors, the sharing economy has attracted the attention of established companies, the so-called ‘incumbents'. Some incumbents have joined the sharing economy to both reap its emerging opportunities and tackle newcomers' competition....
Persistent link: https://www.econbiz.de/10012847457
validated, which was confirmed. A qualitative research based on a focus group among academia and management counterbalanced the …
Persistent link: https://www.econbiz.de/10012656026
marketing communications (IMC) as a business management tool may not only draw the consumers' attention and incite a purchase … sustainability as an innovative business management tool fosters sustainable development. Based on the results of the research, the …
Persistent link: https://www.econbiz.de/10011989204
This overview article examines the various dimensions of sustainable coffee as well as the actors involved and their perceptions on how to advance the market from niche to mainstream. The issues at hand are very complex, with different types of coffee producers, manufacturing/roasting companies...
Persistent link: https://www.econbiz.de/10014044452