chapter 1 Setting the stage -- chapter 2 Sustainable business embedded in history and heritage -- chapter 3 Values-based service -- chapter 4 Values-based service experience -- chapter 5 Values-based service brands and marketing communication -- chapter 6 Values-based service leadership --...

"Interconnecting the concepts of sustainability, innovation and societal transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and also identifies the difficulties and challenges along the way. Part of...