Extent: | Online-Ressource (131 p) |
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Series: | Journal of Service Management ; Volume 25 Number 2 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Cover; Editorial advisory board; The road back to relevance; The role of marketing in today's enterprises; Getting in with the "In" crowd: how to put marketing back on the CEO's agenda; Developing superior value propositions: a strategic marketing imperative; Reinventing marketing strategy by recasting supplier/customer roles; The mental footprint of marketing in the boardroom; Small details that make big differences; The role of coordinated marketing-operations strategy in services |
ISBN: | 978-1-78441-097-1 ; 978-1-78441-098-8 ; 978-1-78441-097-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012678299