respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion …The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …

contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … in promoting economic, social, and environmental sustainability. By examining these factors, the study seeks to …