//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Narrative Methode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How do consumers respond to st...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Narrative Methode
Werbewirkung
7,936
Advertising effects
7,710
Konsumentenverhalten
4,130
Consumer behaviour
4,112
Werbung
3,977
Advertising
3,903
Online-Marketing
2,195
Internet marketing
2,184
Wirtschaftspsychologie
1,908
Economic psychology
1,661
Narrative method
1,642
Markenführung
1,326
Brand management
1,324
Theorie
1,266
Theory
1,250
Werbepsychologie
1,177
Markenimage
1,072
Psychology of advertising
1,056
Brand image
1,051
USA
926
United States
919
Fernsehwerbung
806
Television advertising
803
Deutschland
718
Social Web
694
Social web
693
Germany
688
Markenartikel
586
Brand
585
Emotion
557
Marketingmanagement
548
Marketing management
544
Behavioral economics
452
Celebrity endorsement
452
Celebrity-Werbung
452
Verhaltensökonomik
452
Experiment
442
Zielgruppe
402
Target group
394
more ...
less ...
Online availability
All
Undetermined
637
Free
254
Type of publication
All
Article
1,165
Book / Working Paper
479
Type of publication (narrower categories)
All
Article in journal
956
Aufsatz in Zeitschrift
956
Aufsatz im Buch
204
Book section
204
Graue Literatur
79
Non-commercial literature
79
Working Paper
69
Arbeitspapier
68
Case study
47
Fallstudie
47
Aufsatzsammlung
28
Hochschulschrift
26
Ratgeber
18
Collection of articles of several authors
13
Guidebook
13
Sammelwerk
13
Thesis
9
Lehrbuch
5
Conference paper
4
Konferenzbeitrag
4
Textbook
4
Konferenzschrift
3
Reprint
3
Forschungsbericht
2
Interview
2
Research Report
2
Rezension
2
Amtliche Publikation
1
Collection of articles written by one author
1
Comic
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Mikroform
1
Reisebericht
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,526
German
112
Spanish
5
French
3
Danish
1
Author
All
Boje, David M.
38
Sergeeva, Natalya
11
Shiller, Robert J.
10
Woodside, Arch G.
9
Gabriel, Yiannis
7
Hamby, Anne
7
Roth, Christopher
7
Adlmaier-Herbst, Dieter Georg
6
Garud, Raghu
6
Laer, Tom van
6
Maclean, Mairi
6
Saylors, Rohny
6
Collins, David
5
Escalas, Jennifer Edson
5
Gilliam, David A.
5
Rosile, Grace Ann
5
Suddaby, Roy
5
Vaara, Eero
5
Aistleitner, Matthias
4
Andre, Peter
4
Budtz, Christian
4
Fog, Klaus
4
Gehman, Joel
4
Gehring, Kai
4
Haaland, Ingar
4
Hamilton, Eleanor
4
Hansen, Per H.
4
Harvey, Charles
4
Johansen, Trine Susanne
4
Jørgensen, Kenneth Mølbjerg
4
Lundholt, Marianne Wolff
4
Müller, Michael
4
Ninan, Johan
4
Pirson, Michael
4
Rowlinson, Michael
4
Rubio-Ramírez, Juan Francisco
4
Russell, Cristel Antonia
4
Smith, Robert
4
Takala, Tuomo
4
Thorsrud, Leif Anders
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
4
Haufe-Lexware GmbH & Co. KG
3
MITP Verlags-GmbH & Co. KG
3
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
2
Verlag Franz Vahlen
2
Campus Verlag
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Climate Change Secretariat
1
Deutscher Sparkassen Verlag GmbH
1
Edward Elgar Publishing
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Hochschule Mittweida / Fakultät Wirtschaftsingenieurwesen
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
Martin-Luther-Universität Halle-Wittenberg
1
Murmann Publishers GmbH
1
Palgrave Macmillan <Firma>
1
Plassen Verlag
1
Public Management Research Association
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Springer VS
1
Springer-Verlag GmbH
1
Taylor and Francis
1
UNEP
1
UVK Verlagsgesellschaft mbH
1
Universität Mannheim
1
Vandenhoeck & Ruprecht
1
Verlag Dr. Kovač
1
Wachholtz Verlag
1
World Trade Organization
1
echomedia buchverlag ges.m.b.h.
1
Österreichische Marketing-Gesellschaft
1
more ...
less ...
Published in...
All
Journal of organizational change management
30
Journal of business research : JBR
27
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
15
SpringerLink / Bücher
15
Springer eBook Collection
13
Psychology & marketing
12
Human relations : towards the integration of the social sciences
11
Journal of strategic marketing
11
Tourism management : research, policies, practice
11
Academy of Management journal : AMJ
10
History of political economy
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
10
Untold stories in organizations
10
Business horizons
9
Journal of customer behaviour
9
Management communication quarterly : an international journal
9
The journal of brand management : an international journal
9
The journal of management development
9
Business history
8
Discussion papers / CEPR
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Leadership
8
The Academy of Management review : AMR
8
Entrepreneurship and regional development : an international journal
7
Journal of business venturing
7
Organizational research methods : ORM
7
Qualitative market research : an international journal
7
Accounting, auditing & accountability journal
6
CESifo working papers
6
Counter-narratives and organization
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of hospitality management
6
International journal of project management : the journal of The International Project Management Association
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,639
EconStor
3
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
1,644
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
2
Psychologie des Storytellings : Wie kann Werbung unsere meist unbewussten Wünsche und Bedürfnisse erreichen?
Sommer, Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003981908
Saved in:
3
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
4
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
5
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
6
Universal emotional arc structure in advertisements and their favorability
Ghosh, Aruni
;
Deb, Madhurima
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1232-1267
Persistent link: https://www.econbiz.de/10013350959
Saved in:
7
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
8
Der Aufbau von Erlebniswelten im Marketing
Holland, Heinrich
;
Hofem, Andreas
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 115-133)
.
2013
Persistent link: https://www.econbiz.de/10009783689
Saved in:
9
When consumers and brands talk : storytelling theory and research in psychology and marketing
Woodside, Arch G.
;
Sood, Suresh
;
Miller, Kenneth E.
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 97-145
Persistent link: https://www.econbiz.de/10003735801
Saved in:
10
Sensory imagery for design
Krishna, Aradhna
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 53-59)
.
2016
Persistent link: https://www.econbiz.de/10011593187
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->