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~subject:"Narrative method"
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Narrative method
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Journal of organizational change management
30
Journal of business research : JBR
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Human relations
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Journal of vocational behavior
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management learning : the journal for managerial and organizational learning
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Organization : the critical journal of organization, theory and society
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Qualitative research in organizations and management : an international journal
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SpringerLink / Bücher
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Psychology & marketing
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Springer eBook Collection
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Human relations : towards the integration of the social sciences
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Journal of strategic marketing
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Tourism management : research, policies, practice
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Academy of Management journal : AMJ
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History of political economy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Untold stories in organizations
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Business horizons
9
Journal of customer behaviour
9
Management communication quarterly : an international journal
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The journal of brand management : an international journal
9
The journal of management development
9
Business history
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Discussion papers / CEPR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Leadership
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The Academy of Management review : AMR
8
Entrepreneurship and regional development : an international journal
7
Journal of business venturing
7
Organizational research methods : ORM
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Qualitative market research : an international journal
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CESifo working papers
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Counter-narratives and organization
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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ECONIS (ZBW)
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EconStor
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1
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
2
Psychologie des Storytellings : Wie kann Werbung unsere meist unbewussten Wünsche und Bedürfnisse erreichen?
Sommer, Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003981908
Saved in:
3
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
4
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
5
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
6
Universal emotional arc structure in advertisements and their favorability
Ghosh, Aruni
;
Deb, Madhurima
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1232-1267
Persistent link: https://www.econbiz.de/10013350959
Saved in:
7
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
8
Der Aufbau von Erlebniswelten im Marketing
Holland, Heinrich
;
Hofem, Andreas
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 115-133)
.
2013
Persistent link: https://www.econbiz.de/10009783689
Saved in:
9
When consumers and brands talk : storytelling theory and research in psychology and marketing
Woodside, Arch G.
;
Sood, Suresh
;
Miller, Kenneth E.
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 97-145
Persistent link: https://www.econbiz.de/10003735801
Saved in:
10
Sensory imagery for design
Krishna, Aradhna
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 53-59)
.
2016
Persistent link: https://www.econbiz.de/10011593187
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