Bandit products have captured significant market shares in China and have started to expand throughout the world. A striking feature of supply chains for bandit products is decentralization, where the upstream firm determines the product quality and the downstream firms compete on prices. We...

Using the Lanchester model to describe the dynamics of the market where two firms compete for customers by advertising, we solve the problem of determining an optimal advertising strategy for maximum discounted profits. We develop both open- and closed-loop strategies and explain the...