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~subject:"National culture"
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Industrial marketing management : the international journal for industrial and high-tech firms
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National culture and national adoption and use of mobile telephony
Stump, Rodney L.
;
Gong, Wen
;
Chelariu, Cristian
- In:
International journal of electronic business
8
(
2010
)
4/5
,
pp. 433-455
Persistent link: https://www.econbiz.de/10008696734
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The influence of organizational and national culture on new product performance
Eisend, Martin
;
Evanschitzky, Heiner
;
Gilliland, David I.
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011524535
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3
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
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