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Brand linguistics : a theory-d...
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National culture
Consumer behaviour
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Journal of business research : JBR
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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The role of national identity in consumption : an integrative framework
Carvalho, Sergio W.
;
Luna, David
;
Goldsmith, Emily
- In:
Journal of business research : JBR
103
(
2019
),
pp. 310-318
Persistent link: https://www.econbiz.de/10012104249
Saved in:
3
Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra
;
Luna, David
;
Alvarez, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 303-327
Persistent link: https://www.econbiz.de/10014289839
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