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Does national culture impact consumer boycott prevalence? : a multi-country study
Hoffmann, Stefan - In: European journal of international management : EJIM 8 (2014) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10010399216
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Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili; Mai, Robert; García-de-Frutos, Nieves; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
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Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta; Hoffmann, Stefan - 2008
Persistent link: https://www.econbiz.de/10003787470
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Culture and pro-environmental consumer bahavior : proposal of an integrative model
Müller, Stefan; Wünschmann, Stefan; Wittig, Katja; … - 2006
Persistent link: https://www.econbiz.de/10003687216
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Do culture-dependent response styles distort substantial relationships?
Hoffmann, Stefan; Mai, Robert; Cristescu, Anamaria - In: International business review : the official journal of … 22 (2013) 5, pp. 814-827
Persistent link: https://www.econbiz.de/10009771716
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Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan; Mai, Robert; Smirnova, Maria - In: Journal of marketing theory and practice 19 (2011) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10008989384