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~subject:"National culture"
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National culture
Consumer behaviour
13
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Nationalkultur
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Merunka, Dwight
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International journal of emerging markets
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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Effects of nationality, gender, and religiosity on business-related ethicality
Peterson, Robert A.
;
Albaum, Gerald S.
;
Merunka, Dwight
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 573-587
Persistent link: https://www.econbiz.de/10008698293
Saved in:
2
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
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