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~subject:"Native advertising"
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Native advertising
Advertising effects
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Werbewirkung
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Advertising
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Internet marketing
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Online-Marketing
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Consumer behaviour
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Konsumentenverhalten
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Brand management
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Product placement
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native advertising
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Auskunftspflicht
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Business ethics
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Canada
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Krouwer, Simone
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Paulussen, Steve
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Poels, Karolien
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International journal of advertising : the review of marketing communications
1
Journal of media business studies
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ECONIS (ZBW)
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Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
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2
Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
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