spiritual sphere, ethical principles of professional responsibility distinguish legal negotiations from the morals of the market …, students ignore cultural norms at their peril because ignorance of these norms can derail negotiations. The task for educators …

patterns. The significance of cross-cultural negotiations lies in the fact that many business relationships have already failed … due to the lack of cultural knowledge. Therefore, the paper deals with cross-cultural negotiations in case of Hungarian … in case of cross-cultural business negotiations from the viewpoint of Hungarian negotiators, whereas in the second phase …

Hungarian culture and, relating to these cultural values, it outlines the concept of distributive and integrative negotiations … region, who routinely take part in business negotiations, are presented, discussed and related to previous results. The …