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~subject:"Netherlands"
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Netherlands
Consumer behaviour
83,867
Konsumentenverhalten
81,418
Relationship marketing
26,460
Beziehungsmarketing
25,785
Social Web
20,875
Social web
20,844
Brand management
17,817
Markenführung
17,404
Online-Marketing
13,278
Internet marketing
13,162
Theorie
12,222
Theory
12,049
Brand image
11,261
Markenimage
11,149
Customer satisfaction
8,436
Kundenzufriedenheit
8,225
Deutschland
7,912
Germany
7,491
Online-Handel
7,062
Online retailing
7,044
USA
6,855
Electronic Commerce
6,718
Markenartikel
6,616
United States
6,585
Brand
6,580
Service quality
6,488
Dienstleistungsqualität
6,433
E-commerce
6,390
Marketingmanagement
5,696
Marketing management
5,661
Werbewirkung
5,179
Advertising effects
5,119
Einzelhandel
5,019
Retail trade
4,959
Advertising
4,452
Werbung
4,393
Viral marketing
4,233
Virales Marketing
4,233
Marketing
4,170
Emotion
3,873
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Free
143
Undetermined
141
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Article
361
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223
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Article in journal
308
Aufsatz in Zeitschrift
308
Graue Literatur
129
Non-commercial literature
129
Arbeitspapier
98
Working Paper
98
Aufsatz im Buch
50
Book section
50
Hochschulschrift
30
Thesis
28
Case study
7
Fallstudie
7
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6
Sammelwerk
6
Amtsdruckschrift
5
Conference paper
5
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5
Konferenzbeitrag
5
Aufsatzsammlung
4
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2
Sammlung
2
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1
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1
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1
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English
558
German
15
Dutch
12
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Jonker, Nicole
18
Kooreman, Peter
14
Kosse, Anneke
11
Kapteyn, Arie
10
Soetevent, Adriaan R.
9
Cruijsen, Carin van der
8
Antonides, Gerrit
6
Bronner, Fred
6
Nijssen, E. J.
6
Rooij, Maarten van
6
Bijmolt, Tammo H. A.
5
Brakman, Steven
5
Deuflhard, Florian
5
Donkers, Bas
5
Grunert, Klaus G.
5
Kuper, Gerard H.
5
Lindeboom, Maarten
5
Perez-Cueto, Federico
5
Plooij, Mirjam
5
Verhoef, Peter C.
5
Alessie, Rob
4
Alsem, Karel Jan
4
Bolhaar, Jonneke
4
Constantinides, Efthymios
4
Dellaert, Benedict G. C.
4
Hernandez, Lola
4
Hoogduin, Lex H.
4
Horst, Frank van der
4
Jansen, David-Jan
4
Klein, Tobias J.
4
Kuhn, Peter Joseph
4
Moraga-González, José Luis
4
Smit, Edith G.
4
Sándor, Zsolt
4
Timmermans, Harry J. P.
4
Trijp, Hans van
4
Verbeke, Wim
4
Verhagen, Tibert
4
Verhoef, Erik T.
4
Wildenbeest, Matthijs R.
4
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National Bureau of Economic Research
2
Bundeskammer für Arbeiter und Angestellte
1
Center for Economic Research <Tilburg>
1
Europäische Kommission / Statistisches Amt
1
Forschungsinstitut zur Zukunft der Arbeit
1
Niederlande / Ministerie van Volkshuisvesting, Ruimtelijke Ordening en Milieubeheer
1
Niederlande / Sociaal en Cultureel Planbureau
1
School of Business <Ottawa> / International Business Study Group
1
Symposium Von der Umweltpolitik zur Nachhaltigkeit? <2001, Wien>
1
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Discussion paper / Tinbergen Institute
19
DNB working paper
18
Journal of business research : JBR
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Dissertation Series CentER
8
Discussion paper / Center for Economic Research, Tilburg University
7
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
7
Discussion paper / Centre for Economic Policy Research
6
International journal of event and festival management
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Tinbergen Institute research series
6
De Nederlandsche Bank Working Paper
5
International journal of sports marketing & sponsorship
5
Occasional studies / De Nederlandsche Bank
5
Applied economics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Rotterdam Institute for Business Economic Studies
4
Sport management review
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The European journal of health economics : HEPAC ; health economics in prevention and care
4
CCSO working papers : working paper series of the CCSO Center for Economic Research
3
Cutting edge international research
3
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
3
Discussion paper / Tinbergen Institute / Tinbergen Institute
3
Discussion paper series / IZA
3
Discussion papers / CEPR
3
International advertising and communication : current insights and empirical findings
3
International journal of sport management and marketing : IJSMM
3
Journal of agricultural economics
3
Journal of banking & finance
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international marketing
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of service management
3
Psychology & marketing
3
Research series / Universiteit van Amsterdam
3
SEO-rapport
3
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ECONIS (ZBW)
584
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1
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
2
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
3
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
Saved in:
4
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
5
Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun
;
Cho, Chang-Hoan
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
Saved in:
6
Developing a classification of motivations for consumers' online brand-related activities
Muntinga, Daan G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 235-247)
.
2010
Persistent link: https://www.econbiz.de/10003985191
Saved in:
7
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
8
Brand communities and self-concept congruency in the case of a music festival
Klára, Kazár
- In:
Tourism and hospitality research : THR
20
(
2020
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10012213248
Saved in:
9
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
10
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
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