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~subject:"Netherlands"
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Netherlands
Theory
44
Theorie
43
Marketing
32
Consumer behaviour
28
Estimation theory
28
Konsumentenverhalten
28
Schätztheorie
28
Panel
21
Panel study
20
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19
Beziehungsmarketing
18
Relationship marketing
18
Statistical error
17
Statistischer Fehler
17
Market research
14
Marketing theory
12
Marketingtheorie
12
Method of moments
12
Momentenmethode
12
Advertising effects
11
Werbewirkung
11
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10
Niederlande
10
Schätzung
10
Absatz
9
Firm performance
9
Lieferantenmanagement
9
Supplier relationship management
9
Unternehmenserfolg
9
Werbung
9
Advertising
8
Deutschland
8
Marketing management
8
Marketingmanagement
8
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8
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8
United States
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panel data
8
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English
9
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Leeflang, Peter
7
Wittink, Dick R.
3
Bijmolt, Tammo H. A.
2
Heerde, H. J. van
2
Verhoef, Peter C.
2
Bult, Jan R.
1
Jacobs, Jan
1
Klapper, Daniel
1
Krijnen, Wim
1
Kroonenberg, Siep
1
Leeflang, Peter S.
1
Raaij, W. F. van
1
Vriens, Marco
1
Wansbeek, Tom
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1
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Research report / Graduate School Research Institute Systems, Organisations and Management
2
CCSO reeks
1
CCSO series
1
Fundamentals of marketing research ; Vol. 6
1
International journal of electronic commerce : IJEC
1
Journal of marketing
1
MSI reports : working paper series
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
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ECONIS (ZBW)
9
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1
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
2
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
3
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
4
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
5
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
6
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
Saved in:
7
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
8
Dividing by 4 : an efficient algorithm for the optimal disaggregation of annual data into quarterly data
Jacobs, Jan
;
Kroonenberg, Siep
;
Wansbeek, Tom
-
1989
Persistent link: https://www.econbiz.de/10000959796
Saved in:
9
The changing consumer in the Netherlands
Leeflang, Peter S.
;
Raaij, W. F. van
-
1994
Persistent link: https://www.econbiz.de/10000122432
Saved in:
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