Understanding the marketing department's influence within the firm
Year of publication: |
2009
|
---|---|
Authors: | Verhoef, Peter C. ; Leeflang, Peter |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 2, p. 14-37
|
Subject: | Marketing | Abteilung | Department | Unternehmenserfolg | Firm performance | Niederlande | Netherlands |
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