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Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small- and medium-sized enterprises (SMEs) facing complex and rapidly changing market scenarios. Design/methodology/approach To achieve this goal, the paper...
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Purpose The purpose of this paper is to provide a contribution on the role of European R&D projects (ERDPs) on small and medium enterprises’ (SMEs) resource development. Design/methodology/approach This paper adopts a qualitative methodology based on a longitudinal case study. The case...
Persistent link: https://www.econbiz.de/10014827089
The point of departure for this article is a newly established international research project focusing on industrial networks in the European furniture industry. The article offers an account of a theoretical journey starting from a qualitative analytical frame and leading to the development of...
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