Similar Search Results

Narrow search

Digital platform openness : drivers, dimensions and outcomes

Broekhuizen, T. L. J.; Emrich, Oliver; Gijsenberg, … - In: Journal of business research : JBR 122 (2021), pp. 902-914

Persistent link: https://www.econbiz.de/10012420646

The effect of superstar software on hardware sales in system markets

Binken, Jeroen L. G.; Stremersch, Stefan - In: Journal of marketing 73 (2009) 2, pp. 88-104

Persistent link: https://www.econbiz.de/10003820608

Indirect network effects in new product growth

Stremersch, Stefan; Tellis, Gerard J.; Franses, Philip Hans - 2007

Persistent link: https://www.econbiz.de/10003484690

Preface to "The chilling effects of network externalities"

Stremersch, Stefan; Lehmann, Donald R.; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10009519921

Multihoming in two-sided markets : an empirical inquiry in the video game console industry

Landsman, Vardit; Stremersch, Stefan - In: Journal of marketing 75 (2011) 6, pp. 39-54

Persistent link: https://www.econbiz.de/10009384674

The effect of superstar software on hardware sales in system markets

Binken, Jeroen L.G. (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003721329

Indirect Network Effects in New Product Growth

Stremersch, S. - 2007

Indirect network effects are of prime interest to marketers because they affect the growth and takeoff of software availability for, and hardware sales of, a new product. While prior work on indirect network effects in the economics and marketing literature is valuable, these literatures show...

Persistent link: https://www.econbiz.de/10012731026

Indirect Network Effects in New Product Growth

Stremersch, S.; Tellis, G.J; Franses, Philip Hans; … - 2013

Persistent link: https://www.econbiz.de/10014051861