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~subject:"Neuronale Netze"
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Neuronale Netze
Consumer behaviour
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Moutinho, Luiz
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Silva, Maria Manuela Santos
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Coelho, Arnaldo
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Silva, Manuela
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Albayrak, Tahir
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Caber, Meltem
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European journal of marketing : EJM
2
Quantitative modelling in marketing and management
2
International journal of business and economics
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Impact of group package tour dimensions on customer satisfaction (an ANNs application)
Moutinho, Luiz
;
Caber, Meltem
;
Silva, Maria Manuela Santos
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
6
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011420956
Saved in:
2
Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
Saved in:
3
Neural network approach to understanding the children's market
Haryanto, Jony Oktavian
;
Silva, Manuela
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
Saved in:
4
Market orientation and performance : modelling a neural network
Silva, Manuela
;
Moutinho, Luiz
;
Coelho, Arnaldo
; …
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10009525864
Saved in:
5
The application of NN to management problems
Coelho, Arnaldo
;
Moutinho, Luiz
;
Silva, Maria Manuela Santos
- In:
Quantitative modelling in marketing and management
,
(pp. 151-222)
.
2013
Persistent link: https://www.econbiz.de/10009681201
Saved in:
6
Artificial neural networks and structural equation modelling : an empirical comparison to evaluate business customer loyalty
Coelho, Arnaldo
;
Moutinho, Luiz
;
Hutcheson, Graeme D.
; …
- In:
Quantitative modelling in marketing and management
,
(pp. 117-149)
.
2013
Persistent link: https://www.econbiz.de/10009681202
Saved in:
7
The interactive effects of online reviews on the determinants of Swiss hotel performance : a neural network analysis
Phillips, Paul
;
Zigan, Krystin
;
Silva, Maria Manuela Santos
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 130-141
Persistent link: https://www.econbiz.de/10011312630
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