The interactive effects of online reviews on the determinants of Swiss hotel performance : a neural network analysis
Year of publication: |
2015
|
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Authors: | Phillips, Paul ; Zigan, Krystin ; Silva, Maria Manuela Santos ; Schegg, Roland |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 50.2015, p. 130-141
|
Subject: | User generated content | Online reviews | Determinants of performance | Artificial neural network | Hotels and tourism | Switzerland | Schweiz | Neuronale Netze | Neural networks | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism |
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