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Neuromarketing am Point of Sal...
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Neuroscience
Neuromarketing
550
Consumer behaviour
231
Konsumentenverhalten
231
Neurowissenschaften
133
Brand management
78
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77
neuromarketing
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Hubert, Anita Mirja
7
Kenning, Peter
6
Plassmann, Hilke
5
Smidts, Ale
5
Preilowski, Bruno
4
Boksem, Maarten A. S.
3
Hubert, Marco
3
Häusel, Hans-Georg
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2
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2
Lee, Nick
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Lindig, Henrike
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Moutinho, Luiz
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Nyoni, Thabani
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Journal of business research : JBR
6
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
Journal of marketing research : JMR
4
Psychology & marketing
4
The journal of product & brand management
3
Biometrics and neuroscience research in business and management : advances and applications
2
Faculty & research / Insead : working paper series
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Marketing
2
Journal of advertising research
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Organizational research methods : ORM
2
Springer Gabler Research
2
The journal of brand management : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business & economics
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
Decision
1
Der Markt : international journal of marketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economics, management and financial markets
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfurter Hefte zum angewandten Marketing
1
European journal of marketing
1
European research on management and business economics
1
European research studies
1
Global innovation science handbook
1
Global marketing strategies for the promotion of luxury goods
1
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ECONIS (ZBW)
128
Other ZBW resources
3
RePEc
1
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1
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
2
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Saved in:
3
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
4
Improving business innovation and research through the application of
neuromarketing
with ethics : a framework
Oliveira, Jorge Henrique Caldeira de
;
Giraldi, Janaina …
- In:
International journal of business innovation and research
9
(
2015
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10011506834
Saved in:
5
Neuroscience technologies in marketing : a study of gender and TV advertisements using electroencephalography
Uva, Tomás
;
Freitas, Carlos Lucas de
;
Paiva, Teresa
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011478457
Saved in:
6
Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja
;
Grbac, Bruno
;
Mozetič, Vladimir
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
Saved in:
7
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
8
The prospects of using EEG in tourism and hospitality research
Li, ShiNa
;
Lyu, Ting
;
Chen, MengXin
;
Zhang, PuYue
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
1
,
pp. 189-211
Persistent link: https://www.econbiz.de/10012794082
Saved in:
9
Neuromarketing
and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
10
An introductory guide to organizational neuroscience
Murray, Micah M.
;
Antonakis, John
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10012005360
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