Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Neurowissenschaften"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising versus product pla...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Neurowissenschaften
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
8
Social Web
8
Social web
8
Werbewirkung
8
Werbung
7
Advertising
6
Internet marketing
6
Online-Marketing
6
USA
5
United States
5
Viral marketing
5
Virales Marketing
5
E-commerce
4
Electronic Commerce
4
social media
3
Attribution theory
2
Beziehungsmarketing
2
Corporate advertising
2
Environmental messages
2
Green advertising
2
Green messages
2
Greenwashing
2
Internet
2
Neuroscience
2
Relationship marketing
2
Third person effect
2
social networking sites
2
1984-2007
1
2000-2016
1
Ad testing
1
Advertising planning
1
Advertising--Social aspects.
1
Bibliometrics
1
Bibliometrie
1
Biowissenschaften
1
Brand image
1
Brand management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bradley, Samuel
1
Daugherty, Terry
1
Gangadharbatla, Harsha
1
Hoffman, Ernest
1
Kennedy, Kathleen
1
Wise, Wesley
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Psychophysiological responses to background brand placements in video games
Gangadharbatla, Harsha
;
Bradley, Samuel
;
Wise, Wesley
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10009778511
Saved in:
2
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
