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Functional magnetic resonance imaging in consumer research : a review and application
Reimann, Martin; Schilke, Oliver; Weber, Bernd; … - In: Psychology & marketing 28 (2011) 6, pp. 608-637
Persistent link: https://www.econbiz.de/10009130502
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Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann
Bender, Thomas; Reimann, Martin - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 281-293). 2011
Persistent link: https://www.econbiz.de/10008663300
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
Reimann, Martin (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008663311
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How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
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Special issue: Methods in decision neuroscience
Reimann, Martin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009533013
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The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research
Reimann, Martin; Bechara, Antoine - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 767-776
Persistent link: https://www.econbiz.de/10009272607
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
Reimann, Martin - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515940
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Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.; Reimann, Martin; Knutson, Brian; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 214-221
Persistent link: https://www.econbiz.de/10014470799