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Using neuroscience and biometrics in individuals and organizations
Cerf, Moran - In: Biometrics and neuroscience research in business and …, (pp. 13-36). 2024
Persistent link: https://www.econbiz.de/10014560314
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Biometrics and neuroscience research in business and management : advances and applications
Moutinho, Luiz (ed.); Cerf, Moran (ed.) - 2024
Persistent link: https://www.econbiz.de/10012587624
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Founder passion, neural engagement and informal investor interest in startup pitches : an fMRI study
Shane, Scott Andrew; Drover, Will; Clingingsmith, David; … - In: Journal of business venturing 35 (2020) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10012294103
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A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.; Cerf, Moran - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
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Consumer neuroscience
Cerf, Moran (ed.); Garcia-Garcia, Manuel (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011636294
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Using biometrics in healthcare management and diagnostics
Cerf, Moran; Appel, Uriel - In: Biometrics and neuroscience research in business and …, (pp. 195-204). 2024
Persistent link: https://www.econbiz.de/10014560366
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The future of neuroscience and biometrics in business
Moutinho, Luiz; Cerf, Moran - In: Biometrics and neuroscience research in business and …, (pp. 333-340). 2024
Persistent link: https://www.econbiz.de/10014560417