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~subject:"Neuseeland"
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Neuseeland
Consumer behaviour
17
Konsumentenverhalten
16
Social Web
9
Social web
9
Electronic Commerce
8
Mobile communications
8
Mobilkommunikation
8
Virtual reality
8
Virtuelle Realität
8
Internet marketing
7
Online-Marketing
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Brand management
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Internet
6
Markenführung
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New Zealand
6
Brand
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Brand image
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E-commerce
5
Markenartikel
5
Markenimage
5
Mobile Anwendung
5
Mobile application
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Social network
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Soziales Netzwerk
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Customer satisfaction
4
Kundenzufriedenheit
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Mobile Telekommunikation
4
Bibliometric analysis
3
Bibliometrics
3
Bibliometrie
3
Mobile Marketing
3
Mobile marketing
3
Sharing economy
3
Sustainability
3
Advertising
2
Advertising regulation
2
Artificial intelligence
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Beziehungsmarketing
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Big Data
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Scornavacca, Eusebio
4
Barnes, Stuart J.
2
Carroll, Amy
1
Herrera, Federico
1
Lehmann, Hans
1
McKenzie, Jonathon
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Prasad, Mishul
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Enterprise mobility : applications, technologies and strategies
1
Global mobile commerce : strategies, implementation, and case studies
1
Handbook of research on mobile marketing management
1
Strategic information systems ; Vol. 2
1
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ECONIS (ZBW)
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The strategic value of enterprise mobility : case study insights
Scornavacca, Eusebio
;
Barnes, Stuart J.
- In:
Enterprise mobility : applications, technologies and …
,
(pp. 227-241)
.
2008
Persistent link: https://www.econbiz.de/10003772925
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2
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
3
Mobile technologies in the New Zealand real-estate industry
Scornavacca, Eusebio
;
Herrera, Federico
-
2010
Persistent link: https://www.econbiz.de/10003908364
Saved in:
4
Understanding the organisational impact and perceived benefits of bluetooth-enabled personal digital assistants in restaurants
Scornavacca, Eusebio
;
Prasad, Mishul
;
Lehmann, Hans
- In:
Global mobile commerce : strategies, implementation, …
,
(pp. 253-264)
.
2008
Persistent link: https://www.econbiz.de/10003555904
Saved in:
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