In view of the distressingly low rate of success in new product introduction, it is important to identify predictive guidelines early in the new product development process so that better choices can be made and unnecessary costs avoided. In this paper, we propose a framework for early analysis...

November 2006 most likely marks the launch of Sony’s PS3, the successor to PS2. Later, Nintendo is expected to launch the Wii, the successor to the GameCube. We answer the question in the title by analyzing the diffusion of the earlier generations of these consoles, and by using a new model...

The objective of this paper is to investigate the firm's optimal advertising and pricing strategies when introducing a new product. We extend the existing signaling literature on advertising spending and price by constructing a model in which advertising is used both to raise awareness about the...

The usefulness of a technology product for an end-user often depends on the availability of complementary software products and services. Computers require software, cameras require film, and DVD players require movie programming in order for customers to value the whole product. This...

In spite of the high financial stakes involved in marketing new motion pictures, marketing science models have not been applied to the market evaluation of motion pictures. The motion picture industry poses some unique challenges. For example, the consumer adoption process for movies is very...

This paper attempts to shed light on the following research questions: When a firm introduces a new product (or service) how can it effectively use the different information sources available to generate reliable new product performance forecasts? How can the firm account for varying information...

Recortar los tiempos de desarrollo de los nuevos productos se ha convertido en un factor crítico para el mantenimiento de una ventaja competitiva; lo que no es óbice para que sea aún un tema de investigación en ciernes. Por ello, a fin de ahondar en esta cuestión, en este trabajo nos...

We estimate the determinants of various types of product innovation. Knowledge spillovers from rivals have a positive impact on incremental innovations. This impact is largely independent of the participation in R&D cooperations. Spillovers exert no such independent influence on drastic...

Many changes are occurring in food retailing. Forces driving these changes include the sales gains by supercenter, membership club, and convenience stores, the growing popularity of foodservice, the expansion of private label products (and the response by branded food manufacturers), and the...

Marketing lacks comprehension on the increasingly important segment of mature consumers in regards of their behaviors and respective reasons for certain behaviors. This study on the desire for alternative products or brands within the domain of fast moving consumer goods was capable to verify...