Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"New Zealand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The games marketers play : per...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
New Zealand
Neuseeland
28
Social marketing
14
Advertising
13
Marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Social Marketing
11
Arzneimittel
10
Children
10
Marketing management
10
Marketingmanagement
10
Pharmaceuticals
10
Brand management
9
Werbung
9
Deutschland
8
Ethics
8
Ethik
8
Germany
8
Kinder
8
Markenführung
8
Advertising effects
7
Advertising regulation
7
Theorie
7
Theory
7
Unternehmensethik
7
Werbebeschränkung
7
Werbewirkung
7
USA
6
United States
6
Australia
5
Brands
5
Business ethics
5
Gesundheitsvorsorge
5
Preventive care
5
Regulation
5
United Kingdom
5
Australien
4
Brand
4
Gesundheitspolitik
4
more ...
less ...
Online availability
All
Undetermined
5
Free
3
Type of publication
All
Book / Working Paper
24
Article
9
Type of publication (narrower categories)
All
Arbeitspapier
22
Graue Literatur
22
Non-commercial literature
22
Working Paper
22
research-article
5
Article in journal
4
Aufsatz in Zeitschrift
4
more ...
less ...
Language
All
English
33
Author
All
Eagle, Lynne C.
23
Bulmer, Sandy
12
Hawkins, Jacinta
7
Kitchen, Philip J.
6
De Bruin, Anne
5
Eagle, Lynne
5
Chamberlain, Kerry
3
Schumacher, Christoph
3
Rose, Lawrence Craig
2
Zou, Liping
2
Allen, Larissa N.
1
Arin, Kerim Peren
1
Blair, Rachel
1
Davison, Antonia
1
Eweje, Gabriel
1
Feess, Eberhard
1
Hunt, Lynn M.
1
Hunt, Lynne
1
Kitchen, Philip
1
Kitchen, Philip James
1
Koyuncu, Murat
1
MacDonald, Dick
1
Moyle, Brendan
1
Müller, Helge
1
Palakshappa, Nitha
1
Reid, Jim
1
Rose, Lawrence
1
Rose, Lawrence C.
1
Shergill, Gurvinder S.
1
Styles, Erica
1
de Bruin, Anne
1
more ...
less ...
Published in...
All
Working paper / Department of Commerce, College of Business, Massey University
21
Australian economic papers
1
Corporate Communications: An International Journal
1
European Journal of Marketing
1
Health economics
1
Journal of Product & Brand Management
1
Journal of Social Marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Marketing Intelligence & Planning
1
Working papers / Department of Commerce, College of Business, Massey University
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Other ZBW resources
5
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
2
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
3
Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817540
Saved in:
4
Child consumers of advertising : differences across deciles
Bulmer, Sandy
;
Hawkins, Jacinta
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817541
Saved in:
5
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
6
"The children-nutrition-marketing ethics conundrum : identifying the issues"
Eagle, Lynne C.
;
De Bruin, Anne
;
Bulmer, Sandy
-
2002
Persistent link: https://www.econbiz.de/10001726427
Saved in:
7
Beyond children directed TV advertising violence, values and the electronic media environment
Eagle, Lynne C.
;
De Bruin, Anne
;
Bulmer, Sandy
-
2000
Persistent link: https://www.econbiz.de/10001530896
Saved in:
8
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
Saved in:
9
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
Saved in:
10
Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
; …
- In:
Journal of consumer policy : consumer issues in law, …
28
(
2005
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
