Purpose – This paper reports on a study of the logistics and supply chain practices of Australian and New Zealand firms. Design/methodology/approach – The research uses the Supply Chain 2000 Framework developed at Michigan State University as a basis for analyzing logistics/supply chain...

Purpose – The purpose of this paper is to examine the use of a positive country image (CI) by companies. First, it examines how organisations embed dimensions of a positive country image into their external marketing communications. Second, it examines the alignment between the countries’...