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New Zealand's ANZAC nurses : marketizing the great war for a 21st-century fit
Krisjanous, Jayne; Hallett, Christine - In: Journal of historical research in marketing 14 (2022) 1, pp. 24-47
Persistent link: https://www.econbiz.de/10012880736
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The perfect little bump : does the media portrayal of pregnant celebrities influence prenatal attachment?
Krisjanous, Jayne; Richard, James E.; Gazley, Aaron - In: Psychology & marketing 31 (2014) 9, pp. 758-773
Persistent link: https://www.econbiz.de/10010405132
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Customer value co-creation within partnership models of health care : an examination of the New Zealand Midwifery Partnership Model
Krisjanous, Jayne; Maude, Robyn - In: Australasian marketing journal 22 (2014) 3, pp. 230-237
Persistent link: https://www.econbiz.de/10010427959
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Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie; Krisjanous, Jayne; Welland, Sarah - In: Journal of historical research in marketing 14 (2022) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
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In‐store marketing: a strategic perspective
Fam, Kim‐Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 2, pp. 165-176
Purpose – The purpose of this paper is to examine two key dimensions of in‐store marketing, namely in‐store promotions and price markdowns. These seem to be the two most important aspects of in‐store marketing, though other dimensions such as retail personal service are also worthy of...
Persistent link: https://www.econbiz.de/10014674730