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When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed; Zaefarian, Ghasem; Robson, Matthew J. - In: Journal of business research : JBR 145 (2022), pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
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Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh; Mousavi, Sahar; Zaefarian, Ghasem; … - In: Journal of business research : JBR 120 (2020), pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
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How collaborative innovation networks affect new product performance : product innovation capability, process innovation capability, and absorptive capacity
Najafi-Tavani, Saeed; Najafi-Tavani, Zhaleh; Naudé, Peter - In: Industrial marketing management : the international … 73 (2018), pp. 193-205
Persistent link: https://www.econbiz.de/10011904721
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Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed; Naudé, Peter; Smith, Paul; … - In: Industrial marketing management : the international … 108 (2023), pp. 263-275
Persistent link: https://www.econbiz.de/10014227557