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Experiential product attributes and preferences for new products : the role of processing fluency

Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298

Persistent link: https://www.econbiz.de/10010401994

Innovationsmanagement und innovationsfördernde Unternehmenskultur in Agenturen für Live-Kommunikation

Bär, Sören; Baldig, David - In: Events und Erlebnis : Stand und Perspektiven der …, (pp. 167-193). 2017

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Applying lean in product development : enabler or inhibitor of creativity?

Helander, Max; Bergqvist, Robert; Stetler, Katarina Lund; … - In: International journal of technology management : IJTM 68 (2015) 1/2, pp. 49-69

Persistent link: https://www.econbiz.de/10011530322

Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity

Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52

Persistent link: https://www.econbiz.de/10012033923

What employees really want : demands for individual idea development

Gernreich, Chris - In: International journal of innovation management 22 (2018) 8, pp. 1840010-1-28

Persistent link: https://www.econbiz.de/10011988128

Balancing on the creative highwire : forecasting the success of novel ideas in organizations

Berg, Justin M. - In: Administrative science quarterly : ASQ ; dedicated to … 61 (2016) 3, pp. 433-468

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Market knowledge and new product performance: the mediating effects of new product creativity

Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188

. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This … that represent dimensions of creativity-i.e. a product's meaningfulness and novelty. The model was tested on a sample of … market knowledge is transferred to both new product outcomes through new product creativity, albeit somewhat differently. The …

Persistent link: https://www.econbiz.de/10012176090

To frame or reframe : where might design thinking research go next?

Beckman, Sara L. - In: California management review 62 (2020) 2, pp. 144-162

Persistent link: https://www.econbiz.de/10012214591

Creativity and productivity in product design for additive manufacturing : mechanisms and platform outcomes of remixing

Friesike, Sascha; Flath, Christoph; Wirth, Marco … - In: Journal of operations management 65 (2019) 8, pp. 735-752

Persistent link: https://www.econbiz.de/10012154924

Empowering creative employees : phase-specific support in the front-end of innovation

Gernreich, Chris; Knop, Sebastian - In: International journal of innovation management 23 (2019) 8, pp. 1940007-1-1940007-31

Persistent link: https://www.econbiz.de/10012157822

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