Narrow search
Showing 1 - 10 of 8,790
Cover Image
Marketing activities to support "moderately novel" product innovation : insights from the chemical industry
Smits, Armand; Vissers, Geert; Dankbaar, Bernard - In: Creativity and innovation management 24 (2015) 3, pp. 525-536
Persistent link: https://www.econbiz.de/10011454153
Cover Image
Exploring Market Knowledge in Product Development of Chemical Firms
Smits, Armand; Vissers, Geert; Dankbaar, Ben - 2011
Firms can enhance product innovation performance by continuously staying in touch with customers and the market in general. While studies on market oriented product development have identified several general dimensions of market knowledge used in product innovation, the nature of market...
Persistent link: https://www.econbiz.de/10014185107
Cover Image
Estimation of Promotional Strategies for Newer vs. Older Drugs Based On Physician Prescribing Data
Gönül, Füsun F. - 2012
explanatory variables are physician and patient characteristics, and marketing variables.Findings – The authors' estimates imply …
Persistent link: https://www.econbiz.de/10013115780
Cover Image
Green New Product Development : The Pivotal Role of Product Greenness
Driessen, Paul H.; Hillebrand, Bas; Kok, Robert; … - 2014
that is rooted in a traditional NPD perspective, for research that integrates marketing aspects in a model of green NPD and …
Persistent link: https://www.econbiz.de/10014161175
Cover Image
R&D Investments in Family and Founder Firms : An Agency Perspective
Block, Jörn - 2014
Investments in Ramp;D can influence a firm's ability to develop new products and to create and adopt innovative technologies that may enhance productivity. However, due to uncertainty regarding the outcome, investments in Ramp;D may lead to an agency problem between the owners and the managers...
Persistent link: https://www.econbiz.de/10012751787
Cover Image
Techno-resonance innovation capability for enhancing marketing performance : a perspective of RA-theory
Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 329-339
orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product … innovativeness as factors to leverage marketing performance. Five hypotheses were developed and tested in a sample frame of 121 SMEs …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing …
Persistent link: https://www.econbiz.de/10012496629
Cover Image
Exploratory and Exploitative Market Learning in Discontinuous New Product Development
Smits, Armand; Vissers, Geert; De Wit, Jan - 2010
organizational arrangements, such as the organizational position of the projects’ core marketing function and senior management …
Persistent link: https://www.econbiz.de/10014196621
Cover Image
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Cover Image
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Cover Image
Innovative behaviour types and their influence on individual crowdsourcing performances
Zhu, Hangzi; Djurjagina, Katharina; Leker, Jens - In: International journal of innovation management 18 (2014) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10010475695