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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla; Peel, Sean; Nusem, Erez; Wrigley, Cara - In: Business horizons 64 (2021) 4, pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
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Implementing design thinking : understanding organizational conditions
Wrigley, Cara; Nusem, Erez; Straker, Karla - In: California management review 62 (2020) 2, pp. 125-143
Persistent link: https://www.econbiz.de/10012214586
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996