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Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix; Schaefers, Tobias - In: Journal of advertising research 55 (2015) 3, pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
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Consumer responses to characteristics of price-matching guarantees: the moderating role of price consciousness
Kukar-Kinney, Monika; Walters, Rockney G.; MacKenzie, … - In: Journal of retailing 83 (2007) 2, pp. 211-221
Persistent link: https://www.econbiz.de/10003452392
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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An investigation of customer satisfaction with low-cost and full-service airline companies
Kos Koklič, Mateja; Kukar-Kinney, Monika; Vegelj, Spela - In: Journal of business research : JBR 80 (2017), pp. 188-196
Persistent link: https://www.econbiz.de/10011771489
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The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh; Kukar-Kinney, Monika - In: Psychology & marketing 40 (2023) 1, pp. 146-168
Persistent link: https://www.econbiz.de/10013465217