Herstein, Ram; Jaffe, Eugene - In: Competitiveness Review: An International Business Journal 23 (2013) 1, pp. 55-67
any agri‐business firm in Nigeria and other firms in Africa in order to improve their marketing capabilities to gain a … agri‐business managers in Nigeria must cope with, while trying to work according to the marketing concept. Findings … – Although most senior managers of leading agri‐business firms in Nigeria are aware and fully understand the meaning of the …