The challenges of Nigerian agricultural firms in implementing the marketing concept
Year of publication: |
2013
|
---|---|
Authors: | Herstein, Ram ; Jaffe, Eugene D. |
Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 23.2013, 1, p. 55-67
|
Subject: | Nigeria | Africa | Developing countries | Agricultural and fishing industries | Developing economies | Marketing management | International marketing | Competitive advantage | Entwicklungsländer | Afrika | Landwirtschaft | Agriculture | Marketingmanagement |
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