Nigeria is a key regional player in West Africa with approximately 202 million people: one of the largest populations of youth in the world. This is an enormous market for services. However, there is a low level of financial inclusion. A large proportion of the Nigerian population still live in...

Marketing higher education in Africa is a growing research domain, and there is a shortage of knowledge about how higher education in Africa are marketing themselves towards prospective students. Despite inadequate funding for the existing tertiary institutions, there are growing numbers of...

Purpose: Recognizing the high numbers of unbanked and financially excluded adults in Nigeria, this study positions chatbot as a digital transformation tool to radically change business model, improve customer experience, and enhance financial inclusion in emerging markets.Methodology: The...

Chapter 1. Introduction -- Chapter 2. Financial Services in Nigeria -- Chapter 3. Financial Services Providers -- Chapter 4. Financial Services Regulators -- Chapter 5. Financial Services Consumers -- Chapter 6. Financial Services Marketing -- Chapter 7. Financial Inclusion in Nigeria -- Chapter...