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Niche firms and the role of commitment: an exploratory study of seafood exporters
Toften, Kjell; Hammervoll, Trond - In: Journal of food products marketing 15 (2009) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10003893174
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International market selection and growth strategies for niche firms
Toften, Kjell; Hammervoll, Trond - In: International journal of entrepreneurship and … 13 (2011) 3/4, pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
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Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell; Hammervoll, Trond - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
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The strategic value of niche importers in international marketing channels
Hammervoll, Trond; Toften, Kjell - In: International journal of globalisation and small … 6 (2014) 2, pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
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Niche marketing research : status and challenges
Toften, Kjell; Hammervoll, Trond - In: Marketing intelligence & planning 31 (2013) 3, pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
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Niche firms and partnerships in international food supply chains
Toften, Kjell; Hammervoll, Trond - In: Journal of food products marketing 20 (2014) 1, pp. 36-54
Persistent link: https://www.econbiz.de/10010355138
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Strategic orientation of niche firms
Toften, Kjell; Hammervoll, Trond - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 2, pp. 108-121
Persistent link: https://www.econbiz.de/10008757400
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Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell; Hammervoll, Trond - In: Marketing intelligence & planning 28 (2010) 6, pp. 736-753
Persistent link: https://www.econbiz.de/10009513556