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We study a simultaneous move game of targeted advertising and pricing in a market with various consumer segments. In … advertising, they can obtain positive profits. In equilibrium firms price very aggressively when they address the most profitable …
Persistent link: https://www.econbiz.de/10011401331
We study a simultaneous move game of targeted advertising and pricing in a market with various consumer segments. In … advertising, they can obtain positive profits. In equilibrium firms price very aggressively when they address the most profitable …
Persistent link: https://www.econbiz.de/10002059827
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