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Nonprofit marketing
Advertising effects
14
Consumer behaviour
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Werbewirkung
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Cause-related marketing
10
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Cause-Related Marketing
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Taiwan
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Advertising planning
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Beziehungsmarketing
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product type
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Consumer skepticism toward advertising
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Chang, Chun-tuan
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Lee, Yu-kang
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
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2
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
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