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~subject:"Nonprofit organization"
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Nonprofit organization
Umweltpolitik
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Clark, Moira
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Mitchell, Sarah-Louise
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
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