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Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju; Kim, Jihye - In: International review on public and non-profit marketing 17 (2020) 3, pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen - In: Journal of retailing and consumer services 33 (2016), pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
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Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin; Dalakas, Vassilis; Wardley, Marcus - In: Services marketing quarterly 43 (2022) 4, pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
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Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison; Kull, Alexander J. - In: Psychology & marketing 39 (2022) 12, pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
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Social enterprise and nonprofit ventures
Helm, Scott T. - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 334-365). 2016
Persistent link: https://www.econbiz.de/10011540742
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Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa; Hyde, Melissa K.; Chambers, Suzanne K.; … - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
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Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.; Hamilton, Mark; Rogers, Dana - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
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Rethinking the boundaries of cause-related marketing : addressing the need for a new definition
Gupta, Shruti; Handa, Meenakshi - In: International review on public and non-profit marketing 21 (2024) 3, pp. 659-689
Persistent link: https://www.econbiz.de/10015080803
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia - 2010
Persistent link: https://www.econbiz.de/10008823291