Fundraising Principles and Practice 2e is based on an emerging body of fundraising research drawn from the domains of economics, psychology, social psychology and sociology. It summarizes and interprets this research to explore its implications for modern fundraising practice. It also provides...

"The text is structured in four sections. In the first we begin by providing an overview of the development of the profession and defining the sector it serves. We then move on to consider donor behavior examining who gives, why people give and the social and environmental influences on that...

Intro -- Fundraising Principles and Practice -- Contents -- Figures and Tables -- Preface -- Acknowledgments -- The Authors -- 1 Introduction to the Nonprofit Sector -- Objectives -- Introduction -- A "Third" Sector -- A Tax-Based Definition -- A Structural-Operational Definition -- Size and...

Fundraising Principles and Practice; Contents; Figures, Table, and Exhibits; Preface; Acknowledgments; The Authors; Part One: Introduction to Fundraising and Donor Behavior; Chapter One: INTRODUCTION TO THE NONPROFIT SECTOR; Chapter Two: THE DEVELOPMENT OF A PROFESSION; Chapter Three: ETHICAL...