Concept of nonprofit marketing has emerged from discussions of applying the philosophy and techniques of marketing to the public and nonprofit sectors in the marketing literature. However, many of these marketing ideas emerged originally from social science disciplines. Almost all social science...

This paper investigates the extent to which nonprofits have websites and how they are used. Our empirical analyses of 1,000 nonprofit organizations indicates substantial differences in website presence and use among mission categories - conservation related, arts and cultural, religious civil...

Fund-raising expenditures represent an important strategic decision for nonprofit managers inthe face of scarce donor resources. Privately, nonprofit managers weigh the trade-off between reaching new donors and increasing the implicit price of output to its constituents. Socially, competition...

We study an online fundraising campaign run on an opera ticket booking plat-form. After establishing a baseline, a first change doubled the donation grid. A second change altered the navigation of the website rendering the act of declining to donate more salient. The contribution of our paper is...

We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individ-uals engage in self-deception to preserve their...

We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals engage in self-deception to preserve their...

We provide the first field evidence pointing at the role of pure self-image, inde-pendent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals appear to engage in self-deception to...